Saturday, May 01, 2010

M.I.A's Born Free video

I have to confess that I still don't know what to make of M.I.A.'s new video. Directed by Romain Gavras, this 9-minute-clip features a lot of very violent actions taken against a prominent minority group that you wouldn't expect seeing in this kind of context. Annoying points of the video: its smart-ass cleverness and the fact that it's full of gratuitously graphic images in an obvious attempt to be shocking and controversial just for the sake of it - and thus talked about. But on the other hand, smart-ass or not, it's anyway a very clever piece, and also quite a descend into hell: even you may see it as just entertainment during the first minutes, it then gets progressively more and more disturbing as it evolves, until there's finally no way out for anyone. Literally.

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