Cute name, isn't it? And it does make a lot of sense when hearing their music. The Pains Of Being Pure At Heart may not seek to invent a new genre, but their take into indie-pop (or twee, as it has been known) is fresh enough to become purely irresistible. With this debut album, these four New Yorkers have managed to put out an unpretentious collection of affecting songs, of the kind that comes from the heart with a disarming sincerity and urgency. Powerful and catchy songs about summer romances, life-changing books and movies, or teenage love, with gorgeous harmonies and sparkling melodies sung in an unaffected and cool voice. Of course, there's also the many layers of loud noise and reverb-loaded guitars that may recall shoegaze and Jesus & Mary Chain or My Bloody Valentine, but that's just one side of the equation...the whole thing ends up oozing an atmosphere of fuzzy dreams and sweet melancholic afternoons, of those you don't want to forget too soon. (8,5/10)
The Pains Of Being Pure At Heart - Everything With You (video)
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