Tuesday, July 15, 2008

A music video made of 9580 paper dolls



As a way to celebrate its 100th anniversary, american brand Converse commissioned a music video for "My Drive Thru", a song produced by and with Pharrell Williams feat. Santogold and Julian Casablancas (from The Strokes). If the Pharrell song is amazing (as always), the video kicks some serious ass!!! Directed and animated by Psyop, the ideas behind this were to express connectivity and an existing print campaign, where different artists, as paper cutouts, are connected by their feet (their Chucks are a symbolic link). The highly elaborated process ends up with a simple and effortless handmade feeling and that is what is so surprising and inspiring. Check the video bellow:

3 comments:

LÉRIAS said...

no fim , no final desta minha "casa"....

as raízes...
as nossas raizes.....................


(madrinha)

LÉRIAS said...

...
visconde d enova granada...
visconde de casttanheira de pêra...

G.A.M.N.A.A. said...

Visite-nos !