Slowly but surely, Gothenburg-based Sincerely Yours is becoming one of the most interesting music labels out there. A small independent structure created by the one-and-only The Tough Alliance almost 3 years ago, this has been home for some great projects like The Honeydrips, Jonas Game, Joel Alme, Skimret or Air France, besides of course the always-too-good TTA themselves, with a very intriguing catalogue that is worth exploring in its own entirety (you can do it here). One of its latest releases is this second EP from Air France, and the least we can say is that it lives up to Sincerely Yours very own spirit (creating art in general and music in particular as the ultimate form of evasion and escapism) and even manages to improve it, if that could ever be possible. A collection of 6 songs clocking in at 23 bright-sunny minutes, "No Way Down" uses traces of tropical and Balearic elements and inserts a whole lot of fantasy and sincere joy to create a new world of dazzling beauty. Full of affecting moments, gorgeous sounds and elegant catchy grooves, what then takes everything apart is the feeling of innocent fun that is all over the place, increasing even more the intensity felt in here. Make no mistake, these guys really had no shame in imagining an idyllic paradise very far from reality, making music that could be its aural translation: out-of-this-world. Or, as the lyrics to "Collapsing At Your Doorstep" go: “Sorta like a dream? No — better.” (9,5/10)
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